“The fortune is inside the follow-up,” and “The money is in the list,” are phrases that may really be a source of endless income, or fatal profit leakage for a enterprise.

I know I touched on this in my last email to you, but I lately spoke to a business owner about exactly the same topic, and realized that the difficulty is still quite widespread amongst companies.

So let me be extremely clear on this:

If you adequately follow-up with consumers, you’ll see a near INSTANTANEOUS boost in annual profits by 25 – 95%!

How much of a distinction would an boost of 75% in pure profit make in your current enterprise?

How can I be so confident about this reality?

Simply because the numbers speak for themselves:

1) Research conducted by Bain & Company found that an raise of 5% in customer retention can improve earnings by 25% to 95%

2) The same study found that it costs six to seven times more to gain a new customer than to keep an existing one.

3) According to Bain & Company, “US companies lose 50% of their customers every 5 years.”

4) “Companies that make customer service a high priority see twelve times the return on sales than those companies with a low emphasis on service.” -International Customer Service Association

5) “Two-thirds (or 66%) of buyers do not feel valued by those serving them.” – Mark Stevens, Author

Can you see how important it is that you FOLLOW-UP with not only “hot leads,” but also your existing customer base?

When was the last time you sent a message to your existing consumers to thank them for their organization over the years?

When was the last time you asked your consumers what areas of your organization THEY felt could be improved or changed?

Just taking the time to do small things to show that you value your clients will GUARANTEE you not only see increased income, but will also reduce your need to spend MORE on marketing to REPLACE the buyers that have decided to take their funds elsewhere.

The best part is, there is software and programs that will allow you to do all of this AUTOMATICALLY, so that you don’t have to spend any time sending out each message one-by-one.

Take your business’ earnings to the next level, and create a system for following-up with your past and present customers before it comes back to hurt you.

For assistance in getting your company in front of your online clients, visit us at: LocalBusinessSuccess.com – Local Business Success focus is on helping local businesses gain new customers utilizing online business marketing strategies. Learn more and INSTANTLY grab our FREE report “Local Business Internet Marketing”

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Family April 22nd, 2010